Building The Foundations of Your Skills Business

When you start selling your skills online instead of one-on-one, it's a big change. You need to know what many people want, not just one person.

Here's the tricky part: People often don't say what they really want or worry about. So, how do you find out? Here are some easy ways:

1. Look at Reddit: People talk more openly here because they can be anonymous. You'll find real stories about what people struggle with.
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2. Ask smart questions: Instead of asking "What do you want?", try asking "What do you think other people worry about?" This helps people share more.
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3. Check what people search for: Look at long search phrases. For example, "how to start a business without failing" shows people are afraid of failing.
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4. See what other sellers promise: If they offer special guarantees, it might show what worries people have.
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5. Find out why people buy: Ask why they chose a product. Keep asking "Why?" to learn more.
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6. Dig deeper: When someone tells you a problem, ask "Why?" five times. This helps you find the real worry.

When you know these secret worries, you can talk about them in your ads and sales pages. This shows people you understand them, even if they didn't say it out loud.

Remember, good sales writing isn't just about what your product does. It's about how it makes people feel. When you talk about the worries people don't like to share, they'll feel like you really get them.

This way, you can make your online offer speak to lots of people at once, just like you would if you were talking to them face-to-face.

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