The heart of your business is your email list. It doesn't matter if that list came from a newsletter, a free lead magnet, or if all of them are buyers of a lower priced product, your goal is to keep them coming back to make more purchases and keep they loyalty as long as possible. Doing that with daily emails can be exhausting so you need a set of reliable, automated series that will do a lot of the leg-work for you, especially in the early days of someone joining your list when they're most exited and likely to buy. I've put the most important series in the order that I think you should be building them: Welcome Emails What they do: Say hi to new people and show them what you're all about. Emails include:
How it helps: People get to know you better and start to trust you. Teaching Emails What they do: Tell people about what you offer and why it's good. Emails include:
How it helps: More people buy because they understand what you're selling. "Abandoned Cart" Emails What they do: Remind people about stuff they almost bought but didn't finish buying. Emails include:
How it helps: Some people come back and buy what they left in their cart. "Thanks for Buying" Emails What they do: Make sure people are happy with what they bought and might want to buy more. Emails include:
How it helps: People are happier with what they bought and might buy more stuff. "Come Back" Emails What they do: Try to get people interested again if they haven't opened your emails in a while. Emails include:
How it helps: Some people who stopped paying attention might come back and buy something. "Advocte and Affiliate" Emails What they do: Thank your best customers and ask them to share testimonials and tell their friends. Emails include:
How it helps: Your best customers buy more and help you find new customers. "New Product Launch" Emails What they do: Get people excited about new courses you're making. Emails include:
How it helps: Lots of people buy when you release something new. Your goal is to create a never-ending cycle of emails that sell products that solve problems, encourage them to act on the information, gets them to share their wins, and expand your list through referrals. |
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